Pukka Herbs - #BrandIcon 09/21
The relationship between the world of business and the environment has changed with the climate crisis racing up the consumer agenda. The impact of climate change on economic structures, supply chains and food security is driving momentum across our social spectrum - from the grassroots of activism, to government legislation and the boardrooms of businesses around the world.
The reality is that it makes good business sense to take action, to embrace sustainability for the sake of your brand - but in a market place driven by cost efficiency, it can be tempting to do the minimum. That’s not Pukka’s approach, and that’s why we’re celebrating them as ReMake’s #BrandIcon for September 2021.
We reached out to Fox, Creative and Marketing Director at Pukka who told us; “Our aim is to inspire people to lead healthier happier lives. You can’t do that unless you tread lightly on the planet we all inhabit. So that’s why we invest so much time, energy and money into making things as sustainable as possible. Why we’re a B Corp. Why we have a science based target to be net zero by 2030 and why we’re part of 1% for the Planet. There is a beauty in doing the right things that matter. We hope it does inspire and acts as a beacon for others to follow”
Pukka are a remarkable showcase for what can be achieved, and how to invite consumers to be a participant in sustainability through the checkout choices they make. We invite you to be inspired and discover their endeavours for yourself:
For Pukka, their sustainability efforts are not just a ‘nice-to-have’ or about complying with regulations. It’s just about making the world a better place – And that’s why we love them.
How ReMake is helping clients reduce carbon footprint.
ReMake delivers massive efficiency gains when it comes to versioning creative for different audiences. For example, whether you want 20 ads or 2000, ReMake can take care of that in minutes. But our approach to speed and scale isn’t just about getting more done faster, it’s about delivering a new way of working that works for the planet. By automating the versioning process, we’re culling unnecessary commutes, meetings and machines, and liberating capacity and resources. Now, it would be disingenuous to claim that ReMake was the product of a climate crusade, but we knew we could deliver efficiencies for business that didn’t cost the earth.
Whilst we work toward our own sustainability goals we invite you to join us in becoming members of the SME Climate Hub and offsetting your emissions with ClimateHero.