King - Resizing, made easy.
King renews with ReMake for 2023.
King is omnipresent in the interactive entertainment space. From Candy Crush to Diamond Diaries they build go-to-games for devices around the world and have built a legion of loyal fans.
Since May 2021, ReMake has been working with King to streamline their ad versioning process; helping scale their mobile games content and campaigns to audiences around the globe.
The Challenge:
Marketing mobile games at speed to fans all across the world comes with its challenges.
We’re talking thousands of pieces of content, in countless languages; resized for a range of different formats for delivery across app stores and screens sizes.
King needed a smart and simple way to accelerate content versioning, resizing and approvals. These are the kinds of problems for which ReMake was built to solve.
The Solution:
Our brutally simple platform has plugged seamlessly into King’s existing workflow, empowering their in-house producers and teams to version and localize new video and static content instantly, on a global scale.
And what about resizing? A tough one for many brands that’s solved by ReMake’s Design IQ feature.
King simply requests their desired resizing formats - our Design IQ feature takes care of the rest. A process overseen by a team of ReMakers, who put all resized assets through a rigorous QA process. All King has to do is check that they’re happy with the results and approve.
Resizing, made easy.
The Outcome:
This is only the start for ReMake and King. But as far as starts go, it’s been pretty impressive - to date, King has approved well over 1,000 assets on our platform across 17 international campaigns and 195 in-app adverts.