Health & Beauty: The Time for Personalization and Situational Targeting
A whitepaper by ReMake and Mymyne.
Personalized marketing continues to grow increasingly popular among digital customers. All the evidence points to generic marketing solutions being a thing of the past, resulting in low conversions and spend efficiencies. Yet, businesses continue to target audiences with short-term conversion CTAs, potentially risking long-term customer interest, loyalty, and retention.
This whitepaper explores two key marketing strategies that Health & Beauty businesses can effectively implement in their digital campaigns in response to dynamic buyer trends. It follows market research conducted by a collaboration of ReMake and Mymyne on situational targeting and versioning; two digital approaches required in adapting to various customer demands.
There’s a growing need to create customized engagement strategies, deployed during the right situational segment and via the most appropriate channels. If you’re not doing this already, then now is a good time to start.
