All those innovations and opportunities are available to the competition too, which means making your brand stand out above the noise can feel like a pipe dream, unless you’re a huge multinational. So that begs the question - how do you compete on an international scale and power up your team?

High-grade content might be great for connecting with viewers and creating emotional resonance with your brand, but audiences can be pretty cut-throat, and they have an instinct for when content hasn’t been tailored towards them. If a piece of content doesn’t chime with them or isn’t relevant, they’re not interested.

Unfortunately, many agencies know how slow and expensive versioning can be. But there’s a better, automated way – and you don’t need a Marvel sized budget to use it.

ReMake is a SaaS platform that empowers creative teams to version content in minutes. You can customize your creatives with images, videos and audio, and quickly deploy assets to all your social channels. All whilst saving up to 80% of your versioning budget.

Companies are now strategizing and investing in cutting down their carbon footprint to create a positive brand image and avoid hefty fines. Global behemoths like Amazon, Microsoft, Walmart and Unilever have pledged to reduce their carbon footprint significantly, and they’re planning to do it across the supply chain (including sub-contractors).

If your stakeholders and clients are serious about climate change, you should be too. The time has come for organizations to look at climate change as a business initiative, not just a corporate social responsibility measure.

Would you have watched The Sixth Sense if you already knew the twist ending?

Not everyone got to choose. In China, the movie was released as “He’s a Ghost”. That’s right: one of the most incredible movie twists in the history of cinema had been spoiled for the largest consumer audience in the world, by marketers.

Having just used ReMake to power a Meltwater social campaign, we sat down with ReMake Founder and CEO, Daniel Robey, to talk more about the ReMake platform, and how it’s putting the power of content versioning into the client’s hands.

It’s been a busy but exciting few weeks at ReMake, having made huge advancements in taking the platform, and versioning, to the next level.

Introducing ReMakes latest feature: Swappable Media

My biggest passion, after my family and running a business, is cycling. There are a few reasons for that, not least the mental well-being it brings me. I find that cycling can produce an almost meditative state that gives me clarity on all kinds of things. I end up doing a lot of deep work with the wind in my face, and when I get home I’ll inevitably start writing things down.

It’s been one hell of a year. They say that out of crisis comes opportunity, but few of us could ever have imagined the drama that 2020 has dumped at our door. The pandemic has inevitably taught us all some valuable lessons about how we should work when the going gets tough. I wanted to share a few of mine.

Creativity is a cornerstone of success. It demands respect, and you mess with it at your peril. If you discover that you're spending more time on process than you are on thinking creatively, it’s probably time to switch priorities.

Turbulent times call for new ways of thinking. As the effects of the pandemic began to bite, we, at Think Jam, made a decision to ban what we call “busy work”, saying goodbye to time-sucking processes, wasted energy and unnecessary meetings. It was, and has been, a revelation.

Let’s start with looking at marketing, the purpose, the goal… what is it a marketer does? Marketeers sole goal is to deliver engaging communication strategies to win the hearts and minds of consumers or indeed, the target audience for B2B. Marketing/Advertising isn’t the same as it was, technology, environment and the way we consume content has changed, morphed and is just entirely different.

It began, as these things often do, over a bottle of wine. I was out with a client, Bettina Sherick at Fox. She was telling me about a problem she had with their digital assets.